2019 YEAR IN REVIEW
2019 was a turning point for CruiseMaine. After more than a year of laying the groundwork from our new position within the Maine Office of Tourism, we emerged with a new logo and look for the coalition, culminating with the launch of our new website: CruiseMaine.org.
We also released the results of our first ever statewide study of cruise ship visitors, which examined the behavior, attitudes and spending of both passengers and crew across Maine’s nine cruise communities during the 2018 season. This research establishes important benchmarks for these data points and will allow us to measure the success of any future marketing or destination development initiatives. (See the full report from research firm DPA here).
We are pleased to share this inaugural Annual Report for the “new” CruiseMaine, which highlights many of our key research findings and features video profiles of some of the many Mainers who go the extra mile to show our cruise visitors a warm welcome.
STATS
At the start of the 2019 season, we had 430 calls scheduled and were expecting 466,000 passengers. Due primarily to weather conditions, we had our standard 5% of ships cancel.
A NEW LOOK
SHIP VISITS 2009-2019
RESEARCH HIGHLIGHTS


Research provided by DPA. For the full report, including details on methodology, click here
BIG PICTURE



84%
of cruisers rate Maine’s ports as excellent or very good at providing a warm, welcoming atmosphere
Cruisers Love
Maine Ports

80%
rate Maine’s ports as excellent or very good at providing good service in shops and restaurants
88%
rate Maine’s ports as excellent or very good in terms of providing natural beauty
In 2018, CruiseMaine partnered with Cruise Lines International Association to showcase 10 Mainers whose vocation or livelihood depends in some way on cruise tourism.